“ The Poky Little Puppy was the only original story among the 12 debut books,” Marcus says. And in 1947, a major new channel for sales opened when the books became available at supermarkets.”Īnother distinctive feature of LGB was the premium that its publisher put on consumer familiarity. ![]() I grew up in a town that didn’t have a bookstore, and my mother would buy me Little Golden Books at Woolworth. “Not only could people afford them, but they had easy access to them. ![]() “For starters, they were much more widely available than any other children’s books when they first came on the market in the 1940s,” he observes. “Little Golden Books are a real example of the democratization of publishing,” Marcus says of the line’s impact on the children’s book industry.
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